Trade Show "Give-Aways"Next time you're at an industry trade show or a local Home & Garden Show or other local fair, just stop to think how many little "collectibles" you pick up on your travels! Which of these do you keep? Which companies do you remember? More importantly, which companies do you follow up with?A promotional products program is designed with a purpose in mind; if you know as a business what you're trying to achieve by exhibiting at these trade shows, a program can be put together around achieving those goals. Used effectively, these promotional items are more than just a trade show "give-away"! Branding-A Hot Iron or What!Branding - traditionally used to mark cattle to identify the owners. What does it mean for your business? It is the image you present to the outside world. It starts with your business name and logo and how you promote this image to your potential customers. It includes anything and everything you put your logo on, be it shirts, bags, coffee mugs, pens, business cards and brochures. It also includes your "tag line" - how you present your message and the mediums you use to do so.Branding - a hot iron or what! 'Til next time! Low Volume, Personalized GiftsToday I want to talk about gifts for staff or clients in appreciation for their work or businees. Personalizing a product adds that extra sense of thoughtfulness. Photo mugs and tiles (in trivets or framed), plaques and coasters are a few suggestions. So next time you want to say "thank you" to an employee for that special effort they made or to a loyal client for their continued business, think about a personalized gift!Everyone Wants Their Name on Something!Imprinted promotional products are attention-grabbing. With thousands of items to choose from, you can have your corporate logo and name on display to everyone. These products area good way to get your business recognized and encourage customers to do business with you.Let us help you put together a marketing and promotional program. Let us help you with your next fundraiser. Contact Teresa at (530) 355 8685 or info@logarrow.com to find out how! Putting Your Promotional Products to Work!Never let it be said that a promotional product is just a "give-away"! Sure, many companies use promotional products as "give-aways" and that's a pure cost to the business - no return on investment here!Consider this...if you use promotional products wisely, in a program designed to achieve specific objectives, they will help you: 1. Acquire new customers 2. Retain/reactivate existing customers 3. Increase your average order size 4. Increase frequency of orders 5. Improve safety & quality Next time you review your advertising budget, check the results you're getting from your current advertising mediums; track the responses you're getting from newspaper/trade magazine advertising, billboards & signs, TV, radio etc. If you want some alternatives, try a promotional product program. We can help put one together for you! 'Til next time.... Teresa Using Promotional Products for AdvertisingEver considered using promotional Products? How do they compare against traditional advertising methods?The advantages of using promotional products is clear: 1. Increased positive feelings from customers; items given as a gift make no demand upon the recipient, but do create goodwill. 2. Promotional products carry a name or message through which your (potential) customer remembers you. 3. A promotional product is generally an item which is useful, which achieves repeated exposure over a long period of time. 4. A promotional products program designed to achieve a specific purpose, is targeted advertising. It is sent to the audience you select, therefore there is little waste. |
 
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